5M views
USD 10 effective CPM
nCircle. A performance-driven nano creator platform where brands pay for outcomes.
A performance-driven nano creator platform.
Where brands pay for outcomes.
01 / The new creator wave
UGC from nano creators.
Build a creator mix around your audience, city and language. Nano and micro creators bring their own approach to beauty, food, tech, gaming and everyday life.
Vlogs · Podcasts · Lives · Tutorials · Interviews · GRWM · Hauls · Recipes · Collabs · Stories
Explore creator discovery
Discover / Brand fit
IllustrativeMatch creators to the brief
Choose a sample brief to explore the reasoning.
The brief
A Lahore chai launch, told by home-food creators who make content in Urdu.
Sample creator A
Home food · Lahore- Home-food content fits the product story
- Urdu is the creator’s stated content language
- Creator is based in the brief’s target city
Audience city share and current availability still need verification.
Illustrative matching example.
02 / The campaign model
More voices. A defined view budget.
Agree a creator mix, view target and CPM before the campaign starts. Coordinate selection, assignments, posts, analytics and payments in one workflow.
Compare two campaign approaches
Illustrative USD 50,000 comparison from the deck. Modelled outcomes, not a forecast or guarantee for your campaign.
28M views
≈ USD 1.79 per 1,000 views
The example contrasts one influencer’s audience with 50 smaller creator communities. Actual reach, overlap and cost depend on the brief.
Content variation and workload
- Same 100K budget · View model
- 150K influencer views / 500K UGC views
- Same 100K budget · Video model
- 6–8 influencer videos / 40–60 UGC videos
The deck does not specify the currency for this 100K illustration. These examples describe the campaign model, not a market benchmark.
- Search and select
- Communicate and assign
- Posting and analytics
- Payments
A shared workflow replaces separate outreach, video collection, approval follow-ups, payment sheets and manually assembled reports.
03 / How it works
You bring the brief. We run the campaign.
Bring your campaign goal, product and budget range. A campaign manager coordinates the brief, creator delivery, reporting and payments with your team.
- 01
Agree the campaign goal.
Your team + nCircle
- 02
Develop content angles.
Your team + nCircle
- 03
Shortlist creators.
nCircle
- 04
Lock and brief creators.
nCircle
- 05
Review and approve drafts.
Your team + nCircle
- 06
Publish and track.
nCircle · reporting and optimisation
04 / Beverage campaign · Pakistan
One song. One week. 5.13M views.
A branded music release with a 4–5M view target and a seven-day posting window, 12–18 October 2026.
- Campaign views
- 5,128,739 102.6% of the upper target
- Creator videos
- 698 403 Instagram Reels · 295 TikToks
- Creators
- 301 Against a plan of 200
Campaign results reported in the nCircle advertiser deck. A further 2.40M observed views outside the campaign are separate from the 5.13M campaign total.
The brief, delivery and results
The brief called for 600–700 videos from 200 creators. All creators were briefed on one sound. Platform counters were reported at 72 hours and at campaign close.
- Cost per 1,000 campaign views
- USD 1.95 on the campaign fee
- Public likes, comments and shares
- 71,840
- Posts above 10K views
- 113 · 83.3% of all views
- Combined observed views
- 7.53M · 5.13M campaign + 2.40M outside
- Accounts outside the campaign
- 131 · 2.4M+ views
- Instagram trending audio rank
- #32
- Daily Reels on the song
- 2.6 → 6.7 · 2.5× after launch
Reported by the advertiser deck; not independently audited here.
05 / The people behind nCircle
Experience across media and creators.
nCircle is a KITSUNE AI company. Meet the team bringing experience in media, creative work and influencer campaigns.
Ali Imran Memon
Founder & CEO23 years in media, digital and the creator economy.
Ammad Shah
Chief Operating Officer20 years across Publicis, Ogilvy and more.
Yashfah Butt
Commercial LeadCommercial leadership for nCircle.
Nayab Yasir
Head of PR & Influencer10 years in influencer and creative work.
Prior roles and experience
- WPP · Publicis
- Ali: 15 years; USD 200M+ annual media budgets managed across the holding groups.
- Nestlé
- Ali: 5 years as Head of Media & Digital, governing PKR 6B annually.
- Walee
- Ali: 3 years; the deck cites PKR 10B+ creator-economy scale, 18% market share and 3.4B PSL views.
Biographies and experience figures supplied in the advertiser deck.
06 / Questions
Questions about nCircle.
Can I run a campaign or sign up today?
The creator app and brand dashboard are in development. You can explore sample screens and prepare drafts here. Sign-up, campaign booking and messaging are not available yet.
What do you mean by a nano creator?
nCircle focuses on nano and micro creators. Selection considers their community, engagement and content fit, alongside follower count.
Where does AI fit in?
nCircle plans to use AI to help match creators, develop ideas and review content for product visibility, logo time, script match and brand safety. The discovery example here is scripted; no AI analysis runs in this preview.
How do regional creator pods work?
Regional pods are designed around cities and languages across Pakistan, including Urdu, Punjabi, Sindhi and Pashto. Campaign geography and language are set in the brief.
What can be added to a campaign?
See the campaign options and pricing basis in the brand app. Each add-on is scoped separately.
How do creators join nCircle?
Through communities, niche activations, campus programmes, learning programmes and referrals, campaign recruitment, and creator-led Circles. Circles let established creators recruit and vouch for new ones.
How is a campaign costed?
Agree the CPM, view target and creator participation fees before launch. In the deck’s model, view spend follows delivered views up to the agreed target; additional views do not increase that spend. Participation fees and add-ons are separate. Explore campaign scales and pricing.